In the last couple of months the laws in the UK and EU, sites must now obtain “informed consent” from visitors before saving cookies on a machine. The law, set by the EU, mean visitors must be told that cookies are being placed on their machine.

If your site includes any of the following, chances are they are using cookies.

  • You Tube Videos
  • Member Only Areas
  • Contact Forms
  • Google analytics
  • Data Capture
  • Newsletter sign up

The truth is that in theory at least the ICO can enforce a £500,000 fine on companies which are not compliant. In practice though they are highly unlikely to start taking any legal action against sites, especially since around 40% of the government’s own sites are non compliant.


What are Cookies?

They are simple ’text files’ which normally contain two pieces of information: a site name and unique user ID.

When you visit a site that uses cookies for the first time, a cookie may be downloaded onto your PC. The next time you visit that site, your PC checks to see if it has a cookie that is relevant (that is, one containing the site name) and sends the information contained in that cookie back to the site.

The site then ’knows’ that you have been there before, and in some cases, tailors what pops up on screen to take account of that fact.

What to do about the UK Cookie Law
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