To put it simply it is the opposite of SEO work that helps get you ranked higher in search engines, and is very bad for your website.
There are many different ways that Negative SEO can be performed, the most common are:
- Building lots and lots of spam links to your website.
- Creating links that contain keywords such as viagra and online poker etc.
Other methods include fake social media profiles and website hacking.
Google Penguin algorithm update, which was updated in September 2016 to run in real time, continuously looks for spammy links pointing at websites, than may penalise the website.
For example if your website is a holiday cottage and the Google Penguin update finds lots of links pointing to your website from poor quality, non relevant websites or links that contain words like viagra, Google will mark your website lower in the rankings. You will then need to take action and remove the bad links.
When was the last time you had the back-links pointing to your website checked for quality and relevance?
Here’s where we can help you, we can provide you with a comprehensive list of all the links pointing to you website, and point out which ones are either causing problems now or ones that may cause problems in the near future.
The cost of this is ONLY £29, payable via PayPal, just complete the form below to start.