Is your site indexed by Google?
How much of it is indexed?
It is important, for SEO purposes and if you want people to find your site, that it is indexed by Google.
The search term, or query, the the user types in wants to match your keyword phrase.
This is why it’s important to think like a potential visitor to your site, rather than the site owner, when choosing keyword phrases for your content and tags.
Keyword research is important
If you wanted your page indexed for “seo cumbria” one of the keyword phrases in your meta tags, descriptio and content should be “seo cumbria“
The “Snippet” that is returned is the meta description for the page. This should contain your keyword phrase.