Has your website changed since the day it went live?
Go on take a look and think back, have you added anything new that would make visitors visit again.
If you website hasn’t changed then there is no real reason for visitors, or potential clients, to keep coming back. It’s also really good for your google ranking if your site changes, google prefers sites that are updated on a regular basis. If you have a blog on your site, and you add a new short blog post every week, that’s 52 NEW, searchable pages added to your site easily
- More than a third (37%) of people think their closet competitors website is better than their own!!
- 1 in 5 don’t think their own company website represents their current brand.
- And 46% of people say they would consider not doing business with a company that has an out of date website!
So have a quick look at your site, and ask yourself if it’s working for your business. Does it meet your needs? Does it match your current branding?
The statistics in the information above is from research carried out by One Poll in September 2012 among 1,222 people.