Google is showing a mobile phone icon on search results it finds to be smartphone friendly.

At present it is only being tested in certain areas, mainly USA, and on certain search results.

A small phone icon is being displayed to the left of the URL in the search results snippet, as seen in the image below.



Google has stated for some time now that sites that are not smartphone friendly will see a ranking demotion in search results.

Original article was on Search Engine Land on 30 September 2014.

Google test smartphone friendly icon