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Web Design in Cumbria

3 reasons your business needs social media

There are many reasons why your business should be using social media, but here is my top 3.

1 – Posting on Social Media can help your organic search ranking.

If you’ve spent time and money creating content for your website or blog, it’s seems a shame if it’s not shared.
Sharing content on social media channels increases the chance of your content ranking higher. When people like, share or re-tweet content on social media channels search engines use those signals to determine the relevance and authority of your websites content.

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Mobile Friendly = Google Friendly


The website above on the left is responsive, and fully readable on mobile devices. The one on the right, well see for yourself!

Google is now sending out messages from webmaster tools informing website owners when there site is not mobile friendly.

“Google systems have tested 153 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 153 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”

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Google’s ‘Mobile Friendly Label’ is important for your website

As of November 19 2014 Google has introduced a ‘Mobile Friendly’ label in it’s search results when searching on a Mobile Devices. I personally have seen this label when searching on my Smartphone, but not on my Tablet.

So what does that mean for your website?
Google will display the label ‘Mobile Friendly’ on sites it deems to fit it’s Mobile criteria. Some elements include sites that avoid the use of Flash, that auto scale text and images for Mobile and that have well spaced links for smaller screens.

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Responsive Web Design and SEO

I first mentioned the importance of responsive design in my blog post Is responsive website design important? dated 3 September 2013.

In July of this year Google stated the following on it’s Official Google Webmaster Blog

Starting today in our English search results in the US, we will indicate to searchers when our algorithms detect pages that may not work on their devices.Google Webmaster Central Blog

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