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seo cumbria

Google update will rank ‘mobile-friendly’ sites even higher

On 24, Mar 2016 | In Search Engine Optimisation | By stephen little

Google is rolling out an algorithm update, starting in May, that will increase the effect of it’s mobile-friendly ranking signal.

Sites that are mobile-friendly will have the chance to rank higher than their competitors who have yet to make their websites friendly for mobile devices

“Beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”

Klemen Kloboves, a Google Software Engineer

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Google removes right side PPC ads

On 26, Feb 2016 | In Search Engine Optimisation | By stephen little

Google has removed the ads from the right side of the search engine results page (SERP)

On some searches you will see 4 ads at the top of the page instead of the previous 3, and you may also see ads at the bottom of the page, below the organic listings.

At the time of writing this it is thought there there will be up to 3 ads at the bottom, making a maximum total of 7 ads per page.

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3 reasons your business needs social media

There are many reasons why your business should be using social media, but here is my top 3.

1 – Posting on Social Media can help your organic search ranking.

If you’ve spent time and money creating content for your website or blog, it’s seems a shame if it’s not shared.
Sharing content on social media channels increases the chance of your content ranking higher. When people like, share or re-tweet content on social media channels search engines use those signals to determine the relevance and authority of your websites content.

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What is NAP and why is it important?

You may be wondering what the term NAP stands for and why you should care. Well if you are wanting your website to rank well in Local Searches then NAP is important.

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Tips to Avoid a Google Penalty [Infographic]

If you’re looking for tips on how to avoid a google penalty, look no further than this Infographic from Quicksprout.

To help prevent a google penalty try to avoid Duplicate Content, Keyword Rich Anchor Text and make sure incoming links are from relevant websites.

Check out the Infographic for more information.

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