marketing in cumbria
If your thinking of sending out some direct mail marketing to some old or potential clients, why not make it stand out from all the other mail that lands on their desks and make it 3D.
3D marketing includes a physical item in the envelope for 2 reasons.
1. It bulks out the package/envelope and makes it unable to sit at the bottom of a pile of mail.
2. It makes the letter different, and makes it stand out from the other letters. People receiving this will be more likely to open it and read it just to see what is inside.
Every email campaign you send out generates heaps of actionable data you can use to refine your approach and further messages.
Below are a few simple tips to help you on your way.
The first thing you are going to need is a list of email addresses to send your email too, in my opinion collecting them from a sign up form on your website is the best way to go about this, although you can buy lists but i would never recommend it. After you have built your email list you are ready to start sending out emails.
The main things that need consideration are email subject, content, time to send it and email layout.