Every email campaign you send out generates heaps of actionable data you can use to refine your approach and further messages.
Below are a few simple tips to help you on your way.
The first thing you are going to need is a list of email addresses to send your email too, in my opinion collecting them from a sign up form on your website is the best way to go about this, although you can buy lists but i would never recommend it. After you have built your email list you are ready to start sending out emails.
The main things that need consideration are email subject, content, time to send it and email layout.