YES the Meta Description is still very relevant, and creating a good meta description for your pages or posts could result in getting more traffic from the search engine results pages (SERPs).
The role of the Meta Description in the SERPs is to give the searcher a good, short (160 characters) description of what they can expect if they click on your link. The more detailed, relevant and eye catching you can make your Meta Description the better your chances of a searcher clicking on your link.
We often ask potential clients what their budget is for the website before we send a out a proposal and quote. Most potential clients do not answer this question, This is not a trick question to get you to pay more.
But in reality it is a good starting point for us.
In April i will be heading down to Brighton to go to the Brighton SEO Conference. The conference is a FREE event, and includes speakers from the likes of Argos, Microsoft, Auto Trader, confused.com and many companies specialising in search engine optimisation and marketing. I’m looking forward to learning more about search engine optimisation, and coming away with lots of new knowledge to help my clients and also my own business.
Has your website changed since the day it went live?
Go on take a look and think back, have you added anything new that would make visitors visit again.
If you website hasn’t changed then there is no real reason for visitors, or potential clients, to keep coming back. It’s also really good for your google ranking if your site changes, google prefers sites that are updated on a regular basis. If you have a blog on your site, and you add a new short blog post every week, that’s 52 NEW, searchable pages added to your site easily