Search Engine Optimisation
Below you will find what is thought to be the perfectly optimised page for SEO purposes. It was originally created by MOZ.COM after numerous studies as to what on-page content etc helps with the pages ranking. I have created my own version of the image to help people optimise their pages.
Please get in touch if you are interested in getting your site to rank better. We are always happy to help clients, old and new, with their SEO..
Title – Probably the most important on-page item on the Perfectly Optimised Page. Keyword/Phrase should be used as very first words in Title.
Meta Description – Although not used for ranking, this is important as it the snippet of content displayed on the search results page, and having an informative meta description can boost click-through rate.
Image Filename – It is suggested to use the keyword/phrase as the image name on the page.
Alt Attribute – This was long thought to carry little weight with the pages SEO, but more recent studies show the Alt Attribute for an image should contain keyword/phrase.
H1 Headline – It is still advised to use the H1 tag as the headline of the page, but studies have shown it has very little, if anything at all, to do with rankings.
Body text – The content should be informative and interesting to you potential visitors. Your keywords should be shown in the body text, but must make sense in the context of the content. Keywords/phrases should be used a recommended 2-3x on short pages and 4-6x on longer pages.
URL – Shorter URL’s are better, and more likely to be shared, than long URL’s. When at all possible the closer the keywords are to the domain name the better, for example www.sitename.co.uk/keyword is better than www.sitename.co.uk/folder/subfolder/keyword.