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Google is showing a mobile phone icon on search results it finds to be smartphone friendly.

At present it is only being tested in certain areas, mainly USA, and on certain search results.

A small phone icon is being displayed to the left of the URL in the search results snippet, as seen in the image below.

google-mobile-icon-serps

 

Google has stated for some time now that sites that are not smartphone friendly will see a ranking demotion in search results.

Original article was on Search Engine Land on 30 September 2014.

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Google test smartphone friendly icon