Earlier this week i received an email from the Google Search Console Team informing me about a website that contained hacked content.
The site was a WordPress site i had developed for a client a couple of years ago, the reason i received the email was that it was still linked to my Google Search Console, previously known as Webmaster Tools.
The website above on the left is responsive, and fully readable on mobile devices. The one on the right, well see for yourself!
Google is now sending out messages from webmaster tools informing website owners when there site is not mobile friendly.
“Google systems have tested 153 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 153 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
As of November 19 2014 Google has introduced a ‘Mobile Friendly’ label in it’s search results when searching on a Mobile Devices. I personally have seen this label when searching on my Smartphone, but not on my Tablet.
So what does that mean for your website?
Google will display the label ‘Mobile Friendly’ on sites it deems to fit it’s Mobile criteria. Some elements include sites that avoid the use of Flash, that auto scale text and images for Mobile and that have well spaced links for smaller screens.
I first mentioned the importance of responsive design in my blog post Is responsive website design important? dated 3 September 2013.
In July of this year Google stated the following on it’s Official Google Webmaster Blog