Search Engine Optimisation
This post is our look at what we think is going to be important for your website in 2017 when it comes down to Google and rankings, and what to put your time and resources into.
Here at Compute we have been pushing Mobile Friendly, Responsive Websites since long before it was required to rank better. This was to give your visitors the best user experience on every device. Now Google is actively testing a Mobile First Index, which means it will look at the mobile version of your website first for ranking signals, then secondly look at the desktop version if no mobile version is found.
To put it simply it is the opposite of SEO work that helps get you ranked higher in search engines, and is very bad for your website.
Google is rolling out an algorithm update, starting in May, that will increase the effect of it’s mobile-friendly ranking signal.
Sites that are mobile-friendly will have the chance to rank higher than their competitors who have yet to make their websites friendly for mobile devices
“Beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
Klemen Kloboves, a Google Software Engineer
Google has removed the ads from the right side of the search engine results page (SERP)
On some searches you will see 4 ads at the top of the page instead of the previous 3, and you may also see ads at the bottom of the page, below the organic listings.
At the time of writing this it is thought there there will be up to 3 ads at the bottom, making a maximum total of 7 ads per page.
There are many reasons why your business should be using social media, but here is my top 3.
1 – Posting on Social Media can help your organic search ranking.
If you’ve spent time and money creating content for your website or blog, it’s seems a shame if it’s not shared.
Sharing content on social media channels increases the chance of your content ranking higher. When people like, share or re-tweet content on social media channels search engines use those signals to determine the relevance and authority of your websites content.