Social Media, like Facebook and Instagram may seem free, but there is a hidden cost.
That cost is your Privacy!
When adding content to Social Media channels you are basically giving them permission to do what they want with it, this will be hidden in the pages and pages of terms and conditions that nobody reads. If you are using a Mobile Device you are also giving away your location as well. Your location is easily tracked from your Mobile Phone location using it’s GPS position, or the location of the WiFi network you may be connected to.
The Google Play store alone has over 500,000 apps that use location based services.
By analysing all the data from location services, WiFi and Bluetooth companies can tell where you live, where you frequently visit and the people you associate with.
When it comes to what you should or shouldn’t post on social media a good rule of thumb is if you wouldn’t wear it on the front of a t-shirt in public then don’t put it on Social Media, as it could come back to bite you in the future.
People are prepared to share their private information if asked in the right way, and offered a small incentive.
In 2014 a New York artist called Risa Puno set up a stall giving away cookies to people who shared some sensitive information about themselves with her. 380 people gave her some information for a cookie, more than half of those allowed her to take their photo’s, 162 people gave her the last four digits of their social security number and a staggering 117 people allowed her to take their fingerprints!
For the right rewards it would seem we are prepared to give away more and more about our private lives.
He who controls the past controls the future. He who controls the present controls the past.George Orwell, 1984
Earlier this week i received an email from the Google Search Console Team informing me about a website that contained hacked content.
The site was a WordPress site i had developed for a client a couple of years ago, the reason i received the email was that it was still linked to my Google Search Console, previously known as Webmaster Tools.
An image has been circulating the internet for a few days now, which i believe originated from 4chan, which tells iPhone owners to change the date on their device to January 1 1970 then restart phone to get the classic Apple Macintosh theme on there phone. DON’T DO IT, it will brick you phone making it an expensive paperweight.
The problem cannot be fixed with a reset through iTunes either, it will require a physical repair, and in some cases may require the phone to be replaced.
The website above on the left is responsive, and fully readable on mobile devices. The one on the right, well see for yourself!
Google is now sending out messages from webmaster tools informing website owners when there site is not mobile friendly.
“Google systems have tested 153 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 153 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
As of November 19 2014 Google has introduced a ‘Mobile Friendly’ label in it’s search results when searching on a Mobile Devices. I personally have seen this label when searching on my Smartphone, but not on my Tablet.
So what does that mean for your website?
Google will display the label ‘Mobile Friendly’ on sites it deems to fit it’s Mobile criteria. Some elements include sites that avoid the use of Flash, that auto scale text and images for Mobile and that have well spaced links for smaller screens.