Search Engine Optimisation
There are many reasons why your business should be using social media, but here is my top 3.
1 – Posting on Social Media can help your organic search ranking.
If you’ve spent time and money creating content for your website or blog, it’s seems a shame if it’s not shared.
Sharing content on social media channels increases the chance of your content ranking higher. When people like, share or re-tweet content on social media channels search engines use those signals to determine the relevance and authority of your websites content.
2 – You can communicate with your customers, quickly and easily.
You can get great feedback from social media not only about your products or services, but also about what your customers are looking for that you don’t offer at present.
It’s also very good for communicating with new potential customers.
3 – Your competitors, and their customers, are probably already using it.
If you competitors are already on social media, then they are one step ahead of you, so it’s time to catch up.
You can see who your competitors engage with, see who follow or like them and see who share their content. You can then in turn follow or like your competitors followers, some will follow back if they find you interesting enough. You have then easily gained potential customers with very little effort.